Flat Fee MLS Listing

Made Simple


The Exposure You Need 

The Price You Want

#1 in Jacksonville For A Reason

List Your Home In 4 Easy Steps

Flat Fee MLS Listing Made Simple.


The Exposure You Need. 

The Price You Want.

Your Local Flat Fee MLS Listing Agent.

We Live, Work, And List Homes For Sale in Jacksonville and Surrounding Areas.


We do not outsource your listing to another company.


Florida Counties Covered by Sweet Tea Realty, LLC Include:  Duval, Clay, Saint Johns, Nassau, Baker, Bradford, and Putnam County


Sweet Tea Realty, LLC
Based on 31 reviews
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Ron JRon J
23:50 24 Nov 23
Their closed permanently. 🙁
Brittany DoerpfeldBrittany Doerpfeld
13:12 04 Nov 23
Smooth, easy process. Highly recommend. I offered the full 3% to the buyers agent.
22:43 21 Mar 23
A great experience with these people..my home was under contract in 8 days by using Sweet Tea Flat Fee agency...professional, and honest.
Tim SpantonTim Spanton
18:23 08 Sep 22
Niki at Sweet Tea Realty did an amazing job taking care of our flat-fee MLS listing from start to finish. She answered all of my questions promptly and communicated clearly. Thank you Niki and Sweet Tea Realty for all your diligent and professional work on our behalf!
Paula EarhartPaula Earhart
11:40 31 Aug 22
Great experience with Sweet Tea Realty. Nikki and Jonathan were both extremely responsive, and my home sold quickly. No hidden costs or surprises. Highly recommend!
Susheel TamrakarSusheel Tamrakar
15:12 18 Aug 22
Niki and team were awesome, very responsive and easy to work with. Entire process was smooth and I had no issues with Sweat Tea realty.
A Google User
A Google User
13:02 14 Mar 22
Easy Peasy - Super helpful and easy to work with. Sold my place in 40 days!
Laura GuillaumeLaura Guillaume
13:02 14 Mar 22
Easy Peasy - Super helpful and easy to work with. Sold my place in 40 days!
milena reinamilena reina
14:53 18 Aug 21
Sweet Tea Realty had been a great company to work with. Very professional and they are willing to direct you step by step in my listing process. Happy that I found them !
Robert ColemanRobert Coleman
23:59 15 Jul 21
These folks are top notch. Used them on several occasions now and they continue to impress with their professionalism
Robert BarbieriRobert Barbieri
14:40 18 Jun 21
This is a great company to work with. Very responsive and professional. I saved over 20K in commissions and was under contract in 24 hrs, full price, 21 day close. I recommend this company and would use them again.
It’s Just A-RaeIt’s Just A-Rae
20:29 11 Jun 21
So easy. No surprises. Super responsive. Saved us thousands.
Kevin BKevin B
17:36 11 Jun 21
Very simple & easy process with Sweet Tea Realty. I would highly recommend and use this team (Jonathan & Niki) for my next real estate transaction
Jeff PooreJeff Poore
14:18 27 May 21
Transparent and incredibly responsive throughout, will use again for sure.
Robert-Emma BogersRobert-Emma Bogers
20:02 11 May 21
Fantastic service. Listed my home and closed 38 days later. Great communication and having a lockbox was such a fantastic addition compared to other flat fee services. Worth every penny. Thanks again!
We listed with Sweet Tea Realty and had support from the start to the end of the process. Great people to deal with
Nick DeBiaseNick DeBiase
14:31 02 Dec 20
I used Sweet Tea Realty’s flat fee MLS listing services. Easy to use, great price, and invaluable for getting listed on the MLS so Realtors see your home and know you will pay a commission. Lockbox and sign provided for free. I highly recommend Sweet Tea Realty!
Nate FergusonNate Ferguson
20:20 02 Jul 20
Jonathan & Nikki’s services are the best of the best. As a real estate investor, I’ve used their Flat Fee Listing Services on multiple occasions. They are extremely thorough and correspondence is top notch. They ensure that I cross all my T’s and dot the appropriate I’s. The app allows me to know when a realtor is showing my properties & the feedback feature is awesome. The money I have saved using their services has allowed me to put the savings back into my investments. I highly recommend Sweet Tea Realty and have referred many people to them that have had the same experience.Flat Fee Listing is the way to go!! Thank you guys for offering such a stellar service!!
Sharon WaltersSharon Walters
21:41 30 Jun 20
We hired Sweet Tea Realty using their flat fee service. They are also a full service broker but we opted for the flat fee. I liked the fact that they had professional signage and lock boxes available to us if needed. They were also responsive to any questions that we had throughout the transaction. It really paid off for us, as soon as our listing hit the MLS we had numerous requests for showings and ended up with multiple offers. We recently completed our transaction and highly recommend Sweet Tea Realty.
Don WerkemaDon Werkema
18:50 22 May 20
The entire process was very efficient and painless. Thanks Niki!
Jennifer AdamsonJennifer Adamson
16:16 20 Apr 20
My experience with Sweet Tea Realty is nothing but exceptional. I use them for listing properties on the MLS, specifically their flat-fee listing service. They are very easy to work with, extremely professional and have great customer service. There are less expensive alternatives out there, but what you get in service with Sweet Tea is well worth their fee. I would not hesitate to use Sweet Tea in the future or to recommend them to anyone.
Ethan LeeEthan Lee
17:36 18 Apr 20
Sweet Tea is our go to for flat fee listings. They make the process simple and communication is always super quick. Highly recommended.
Emerson IriasEmerson Irias
00:57 16 Apr 20
Excellent service at a great price. Highly recommend it to anyone, and for investors is a must.
Chris CaviedesChris Caviedes
19:32 15 Apr 20
The staff is professional, knowledgable and responsive. I have listed two properties with them and the experiences overall have been excellent.

What Will My Listing Look Like?

Check Out These Listings That Recently SOLDYours Could Be Next!

Get Listed On All Major Sites


For one low fee, your home will be exposed to thousands of Realtors, in Northeast Florida, that have buyers searching for a home just like yours. Don’t waste your money on For Sale By Owner Listing sites that don’t produce results. Your Flat Fee MLS Listing will be syndicated with just about every real estate site on the web.


Florida Counties We Cover:  Duval, Clay, Saint Johns, Baker, and Nassau

Poised For Success

Don’t be fooled by “cheaper” options. Look closely – You will end up paying more! Never has the term “you get what you pay for” been more true. None come close to the value or personal service we provide. We have been perfecting our Flat Fee MLS Listing since 2006.

We give you ALL the tools you NEED to work with the professionals that bring buyers to your home. Customer service is still at the forefront of our business model, while others automate systems and make you communicate with a computer.


More Value Than Any Other Flat Fee MLS Listing.

Included with every MLS Listing…

  • Easy Online Set-Up
  • 1 Year Local MLS Listing (Cancel Any Time)
  • Syncs With Zillow, Trulia, Redfin, Realtor.com & More
  • Electronic Lock Box (Secure Access)*
  • ShowingTime App (Easy Scheduling)
  • Unlimited Photo Uploads
  • Unlimited Changes
  • Professional Yard Sign
  • All Calls Forwarded To You 7 Days /week
  • Florida Contract Forms & Disclosures
  • Activity Reports
  • Agent/Buyer Feedback Reports
  • First Class Customer Service

Take The First Step
No Payment Needed to Get Started



*Lock Boxes are provided on a first come, first served basis. Lock Boxes are not available for properties in the following counties: Putnam, Baker, and Brevard.

Why Only One Package?

We only offer one Flat Fee MLS Listing package because it includes all of the tools you need for success. We do not want to see anyone get frustrated with the process, including Realtors. Your Flat Fee MLS Listing looks and feels just like a full-service listing when agents are scheduling and showing your property to their buyers. So, get everything you need, show buyers ALL of your photos, provide lock box access, and make the most of your Flat Fee MLS Listing experience.


Local CompanyYES
Online MLS Form (all fields)YES / Included
Answer Phone / Return CallsYES / Included
Knowledgeable StaffYES / Included
Electronic Lock BoxYes / Included
Company Yard SignYes / Included
Unlimited PhotosYES / Included
ShowingTime AppYes / Included
Supra Lock Box NotificationsYes / Included
Forms (Contracts, Addendums, etc.)Yes / Included


Local CompanyMaybe (ask)
Online MLS Form (all fields)Limited Property Info Collected
Answer Phone / Return CallsSometimes / Not timely
Knowledgeable StaffNot usually
Electronic Lock BoxNo / up-charge or not available
Company Yard SignNo / up-charge or not available
Unlimited PhotosLimited / up-charge
ShowingTime AppNo
Supra Lock Box NotificationsNo
Forms (Contracts, Addendums, etc.)up-charge

Included Features

Local Service

We are a local brokerage firm providing local service. Tired of slow (or NO) response times? Give us a shout.

Easy Online Set-Up

Our process has been constantly refined since 2006. Easy online forms & electronic signatures are a breeze. Even on mobile!

Electronic Lock Boxes

Electronic Lock Boxes are the most secure way to provide easy access to showing agents and are provided Free of charge.

Easy Scheduling

Our mobile ShowingTime App is provided Free of charge to make scheduling showings with agents super simple.

Free Yard Signs

Place one of our professional yard signs in your lawn to let everyone know that your home is for sale & that agents are welcome.

Pro Forms

All Florida Forms are provided free of charge. Contracts, Disclosures, and Addendums - All Free.

How It Works

A Flat Fee MLS Listing is designed to let you take control of selling your own home. In exchange for handling the listing side, you reduce commissions typically paid to real estate professionals. Keep more of your equity! (see example)

Instead of paying BOTH a Listing agent & a Buyer’s Agent, you act as the Listing Agent in order to save at least half of the commission typically paid. For $399, we list your home in the MLS. You offer a commission to cooperating Agents if they bring the buyer for your home.

You set the list price, prepare your home for sale, provide photos, field the phone calls, set showing appointments, negotiate offers, coordinate inspections, and review all closing documentation. In exchange; you save money!

Step 1.Submit Property Info
Step 2.Make Payment.
Step 3.Upload your photos. (No Limit)
Step 4.Complete a Seller’s Property Disclosure.

It’s Simple. We will walk you through it.
Go Ahead! Take the First Step.


Traditional Scenario

Purchase Price = $200,000
6% Commission = $12,000
No Upfront Charge

Your Net = $188,000

Flat Fee Listing
(Buyer Has Agent):

Purchase Price = $200,000
Up-Front charge = $399
3% Commission = $6,000
Your Net = $193,601

Flat Fee Listing
(Buyer Not Represented):

Purchase Price = $200,000
Up-Front charge = $399
No Commission Paid
Your Net = $199,601

Over 90% Success Rate
Total Commission Saved in 2020 = $1,317,239.46
Average Amount Saved = $9,685.58

Why “By Owner” Sellers Choose Our Flat Fee MLS Listing

We operate a separate full-service brokerage firm as well, but at Sweet Tea Realty LLC, we offer a flat fee MLS listing solution to sellers that have decided they want to do it themselves. Sellers have many reasons for choosing to represent themselves and we do not judge them…we help them.


​Have you spoken with an agent that seemed more interested in their own bottom line than yours? Yep, it happens a lot. Of course, we would like to make money as well (it is how we feed our families), but we also like to see our customers attain their real estate goals.

You’ve Got This! Take the First Step.


The only thing needed is an email address. We will send you an email with everything you need in order to get started with your Flat Fee MLS Listing. Do it now or save it for later. Click submit and you will be on your way to selling your home in no time (or in a few weeks if that’s how you roll)!


Don’t Worry! No Payment Required Right Now.


After 17 years of offering this Limited Service product, we have decided to discontinue this option as part of our services. There are many reasons for this, but the main one is the time constraints it has placed on our other company (MASH Realty Services, LLC). We feel that our full-service company will be better served if it is our sole focus.


Full-Service may not be something you were considering, however, a conversation is free in order to see if it is the right approach.


We strive to utilize our expertise to assist homeowners to make the best possible decisions, so that is where we will focus all of our attention moving forward. To learn more about our other company, please click below to be directed to our sister site.

Note: You Must be the Owner of the Property being sold or have Power of Attorney (POA) for the owner in order to list a property in the MLS with Sweet Tea Realty, LLC.

Start Your Flat Fee MLS Listing Today


Reach Out.



Sweet Tea Realty, LLC
1835 Kings Road
Jacksonville Beach, FL 32250

Frequently Asked Questions

Q.  How quickly will my Listing be Active in the MLS?
A.  This is, by far, the most common question we get. We work as quickly as possible, on a first come – first served basis. We cannot begin building your listing until we have all of the pertinent information, photos, and payment. Once you submit your email address to “Get Started,” you will receive instructions with 4 Steps to complete. Once these 4 steps have been completed, you can expect to see your listing Active within 24-48 hours (Monday-Friday).  If you want to see your listing completed before the weekend, we suggest submitting all requested items by the end of the day on Wednesday.


Q.What exactly is the MLS?
A.  The MLS (Multiple Listing Service) is a broker to broker cooperation in which agents share their real estate listings with each other in an effort to help sell more properties. Before the MLS, only the largest real estate companies could compete. They had all the listings and would attract the most agents to help sell them. With the creation of the MLS, the smaller brokerage firms could compete because they could also sell the listings held by the larger firms (and get paid a share of the commission). Zillow is NOT the MLS! Third party websites (like Zillow) pick up the data feed from the MLS in order to share the listings with potential buyers on a fancy looking website. The goal of those sites is to generate leads for agents that advertise with them. When we enter your listing into the MLS, it is syndicated with any real estate website that is connected through the IDX feed.


Q.  What happens if someone calls your number about my For Sale by Owner Flat Fee MLS Listing?
A.  First, I give basic information about your home and then give them your name and telephone number for further information or to see the property. If I miss the call and receive a voicemail message, I forward the message to you to return their call. I normally follow up to be sure they connected with you because I still strive to provide the best customer service possible and want to be sure every call gets returned.


Q.  Will I ever have to pay you a commission on my Flat Fee MLS Listing?
A.  The only time I would get paid a commission is if I bring a client of mine and sell them your home. This would be a client that did not call directly about your property from the FSBO listing in the MLS. If you wish for one of our associates to handle unrepresented buyers, we will do so and would receive the same commission being offered to a buyer’s agent.


Q.  I haven’t been getting showings. What should I do?
A.  Unfortunately, you are asking for advice that you would normally receive with a full service agreement. There are many factors that can attribute to slow or no traffic. I will be happy to provide an analysis should you decide to switch to a full service agreement instead of a Flat Fee MLS Listing (limited service agreement). 


Q.  How do I make changes to my Flat Fee MLS Listing?
A.  All change requests are made via email, so that we can keep a record of the request. All changes are typically made within a few hours (Monday – Friday) during normal business hours. If you make a request after hours or on the weekend, it could be the following business day before the change is made. We make every effort to complete change requests as quickly as possible.


Q.  Why do you offer this Flat Fee MLS Listing service?
A.  Great Question! We find that we are able to build great relationships and, in return, we see other benefits for our business. When we provide the flat fee listing service to a Seller, a lot of times, that Seller becomes a Buyer. If we have built a lasting relationship, that Buyer will ask us to represent them on their purchase. It doesn’t cost the buyer anything, so it is a win-win situation. We are looking for long term relationships rather than a quick sale. 

Is This The Right Fit For Me?

Our limited service MLS listing product has a 93% success rate. It works very well for people who are comfortable with the ENTIRE process of selling a home, start to finish. We have seen where people have saved themselves thousands of dollars. We have seen where people have cost themselves thousands of dollars. If you are on the fence, read below to see if this is the right fit to you:

1. Do you know the difference between the MLS and Zillow, or other third party sites?

2. Are you able to work with PDF’s?

3. Are you able to upload photographs?

4. Are you capable of handling the entire home buying process yourself(showings, contract negotiations, multiple offer scenarios, inspections, appraisal, etc.)?

5. Do you live within Duval, St. Johns, Clay, or Nassau County?

6. If you accept an offer from an unrepresented buyer, do you know what to do next?

7. Do you have access to a printer and/or scanner?

8. Are you the owner of the property or do you have power of attorney for the owner?

If you have answered no to more than one question, it it highly advised that this may not be the right fit for you and you should strongly consider your options before proceeding.

Still unsure? Give us a call at (904) 241-2734. We operate both this limited service real estate company and a full-service brokerage. We would be happy to discuss your options and see which one is a better fit for your specific scenario.

Flat Fee MLS Listing TIPS

Sweet Tea Realty, LLC wants to help you get the most out of your Flat Fee MLS Listing. In order to do that, we have put together these Flat Fee MLS Listing Tips that will make your listing more professional.


This information will also provide insight into how a real estate agent would sell your home.

Sweet Tea Realty, LLC Logo
Flat Fee MLS Listing

Pro Tip #1

Use Professional Photos! If you want your flat fee MLS listing to stand out and make a great first impression, this is a must. High quality images are not as expensive as you might think. Less than two hundred dollars spent here will drive more traffic, which usually equals a higher sale price.

Pro Tip #2

De-Clutter, Stage, and Clean. Think about a model home. Why do you get such a good feeling walking through them? It’s because you can envision yourself living there. Don’t distract people from what they are buying. Put all of your “stuff” away and stage each room how it was intended to be used.

Make repairs to ensure potential buyers don’t get the impression that general maintenance was not important.

…and please, please, please don’t leave dishes in the sink! I know – it shouldn’t even have to be said, but you’d be surprised. Clean, Clean, Clean!

Flat Fee MLS Listing
Flat Fee MLS Listing

Pro Tip #3

Always Be Ready to Show! You are selling your home. Potential buyers want to see it. Don’t make it difficult! If you don’t want to show it, don’t tell people it is for sale. Try to keep your home in show ready condition (or close to it) at all times. If you can have the property ready to show in as little as 2 hours, that is perfect. The goal is to not turn away a potential buyer – sometimes they move on and find something else without trying to reschedule.

Pro Tip #4

Step Out For Showings. One of the best things you can do to help sell your home, is to avoid “selling” your home. Let your home speak for itself. Buyers (and their agents) really dislike when the owner is present for showings. It makes everyone a little uncomfortable and limits the buyer’s ability to envision themselves living there. Don’t worry – if someone is interested, and has a question, they will call to ask. If a prospective buyer does not have an agent, you will be the one showing the home, but that doesn’t mean you have to hover over them and give a big presentation. Let them walk through, feel the flow, and just be available to answer questions or point out features that they cannot otherwise see for themselves.

Flat Fee MLS Listing
Flat Fee MLS Listing
Flat Fee MLS Listing

Pro Tip #5

Use Our Free Tools to Your Advantage! Real estate agents LOVE convenience. It is a fast-paced industry and arranging multiple showings for a buyer can be exhausting. Luckily, we are able to schedule showings online (with ShowingTime). That is exactly what we do for you and your listing, so agents are not having wait for a call back. Get instant alerts on your smartphone!

In addition, we offer you the use of an Electronic Lock Box. Realtors are able to access a key to your home, by using an eKey device, so you don’t have to be home. These lock boxes are much more secure than the old combination boxes that leave you open to codes landing in the wrong hands.

Pro Tip #6

Provide Documents & Info. When a buyer is interested in your home for sale, they want to know as much as they can possibly find out. As you prepare to list your home, gather documents to assist you in the process as well as provide additional information to prospective buyers. Here are some things you should consider locating:

  • Seller’s Property Disclosure (provided to you during listing set-up)
  • Property Boundary Survey
  • Prior Appraisal (to get an accurate square foot measurement)
  • Floor Plan
  • Warranty Info/Service Receipts for major systems such as roof, electrical, plumbing, A/C, and appliances.
  • Termite Bond (is it transferrable?)
Flat Fee MLS Listing
Flat Fee MLS Listing

Pro Tip #7

Choose Your Listing Agent Wisely: The flat fee, or limited service, real estate model is growing. With that, there are many options of agents to choose from. However, this model allows for less than reputable companies to emerge. You don’t even have to be licensed IF you are outsourcing the business. Many flat fee companies are merely lead generation platforms designed to capture your information and send it off to one of their cooperating brokers to complete the transaction. We, however, are a local brokerage that handles your listing from start to finish. Real people you can reach in YOUR city. Here are a few things to look out for:

  • 800 numbers are usually (not always) a good indicator that the company is going to refer your business.
  • Customer service is limited to email or online chat. No direct channel to communicate.
  • Very low fees. This is the bait. You will quickly find that you must pay more for the services you actually want or NEED.
  • Limited tools. They do not offer Lock Boxes or Yard signs – Because they are not local!